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4 Ecommerce Digital Marketing Tips to Boost Your Sales

by cwilkinson@support.websitepro.hosting

In 2022, digital buyers worldwide were projected to reach 2.14 billion people. In fact, it’s estimated that by 2040, 95% of all sales will be made online. Whether you have an established online retail company or you’re just starting out, there’s no better time to start upgrading your digital marketing strategy.

 

Keep reading to find out how you can make the most of the digital landscape to drive more sales!

1. Email Marketing

 

Did you know SEO has the highest ROI of any eCommerce digital marketing strategy? If you want more targeted traffic—that can be converted to leads—SEO is the way to go. Since most people start their online shopping journey on search engines, it’s imperative that you make sure your eCommerce website is optimized. There are several methods people incorporate into their SEO strategies but keyword research is nearly everyone’s starting point. Apart from this, site architecture, on-page SEO, local SEO, technical SEO, content, and link building are some other ways to further optimize your website.

 

3. Search Engine Optimization

 

Did you know SEO has the highest ROI of any eCommerce digital marketing strategy? If you want more targeted traffic—that can be converted to leads—SEO is the way to go. Since most people start their online shopping journey on search engines, it’s imperative that you make sure your eCommerce website is optimized. There are several methods people incorporate into their SEO strategies but keyword research is nearly everyone’s starting point. Apart from this, site architecture, on-page SEO, local SEO, technical SEO, content, and link building are some other ways to further optimize your website.

3. Content Marketing

 

Once you’ve managed to drive traffic to your store, you need to find a way to convert that traffic into sales. That’s where content marketing can really make an impact. The idea behind content marketing is creating connections with your target audience. By providing them valuable content, you have a chance to turn them into a loyal customer. The best part? Content marketing can be used across all platforms! Whether it’s email content, social media content, or digital ads, you can generate sustainable traffic while staying cost-effective.

4. Customer Reviews

 

Customer reviews are incredibly important when it comes to influencing purchase decisions. 93% of people check reviews before buying something and 91% of young consumers between the ages of 18-34 trust reviews as much as personal recommendations. Online shopping is a busy world, and people want reassurance before committing. Placing reviews on your product pages and encouraging customers to leave reviews can help create connections, improve your brand image, and ultimately make a positive impact on consumer decisions.

If you’re interested in building a digital marketing strategy for your eCommerce store, you’re in the right place! Digital ConsultX helps small business owners reach their goals with an all-in-one platform to streamline their digital marketing campaigns and achieve meaningful growth—so let’s connect!

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