Google My Business listing concept art

Tap Into the Potential of Google My Business

by designteam@dcxgrowth.com

Digital marketing campaigns often utilize a number of different techniques to raise brand awareness and drive traffic to your business. New and existing customers need to be able to find you in order to do business with you! A Google My Business listing is an often underestimated but highly useful piece of technology—here’s why you shouldn’t overlook it.

Develop a Competitive Digital Presence

An effective marketing strategy is required for business growth. Whether you want to advertise and promote a grand opening or simply reach the next level, your marketing strategy should include a digital component. Effective digital marketing strategies may include:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Email campaigns
  • Automated lead generation
  • Social marketing and content strategies
  • Listings and reputation management services

At Digital ConsultX Group, we offer a wide variety of digital transformation services to help businesses take full advantage of available resources. We not only help you understand your target audience—we help you reach and attract them, too.

The Power of Google Business Listings

Aside from being the most widely used internet search engine, Google is known for its highly efficient algorithms and tracking methods. Many of the features offered by Google allow you to connect with customers in a number of convenient ways. Your Google My Business listing is a fast, effective, mobile-friendly way for new and repeats customers to quickly find your business.

Connecting your products and services with potential customers in the marketplace has never been easier. Updated features allow you to showcase anything from your lunch menu to revised hours of operation. Users are able to visit your website, get directions to your location, and even download a relevant app directly from their Google search.

How to Get Started With Google My Business

 

Creating a Google My Business account is free, and easy to set up. Just go to this site to set up your profile, claim your business listing, and personalize your business’s profile with information relevant to your customers.

Here are some top tips to get the most out of your GMB account:

  • Post photos of your business, including the exterior. This will make it easy for new customers to find you.
  • Make sure all of your business’s contact information is accurate and up to date. Don’t forget to audit it every once in a while to make sure it is still correct.
  • Take advantage of useful features such as posting your hours of operation, sharing menus or specials, or even listing your COVID-19 guidelines.
  • Respond to customer feedback, including reviews and Google Q&A.

Not tech-savvy? Not a problem! Our team can take care of it all for you. At Digital ConsultX Group, we’re proud to provide innovative digital marketing solutions to help bring your business online. Visit our website to learn more about our services, or give us a call to learn more about how we’re helping small businesses in Atlanta, GA, and beyond.

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