The best website in the world can’t help your business grow if no one knows about it. Your website is the digital storefront for your business, as well as the centerpiece of your online presence. Here are some tips on how to drive traffic to your business online.
Driving Traffic Online
You should have a link to your website anywhere your business appears online. Your Google listing, social media profiles, LinkedIn profiles, advertisements, etc. I mean, you wouldn’t invite someone to a party without letting them know where it is?
Be Smart About SEO
SEO—or search engine optimization—refers to the process of fine-tuning your content to improve your ranking in search results. Best practices for SEO include posting fresh content regularly, using relevant keywords, and including links to other reputable sites.
Show Up on Social Media
Building your business’s presence online and driving traffic to your website through social media is a great strategy. Posting interesting content regularly on your social media profiles will help you connect with current and potential customers. Don’t forget to include a compelling call-to-action that points them back to your website! Most social media sites allow you to include a direct link to your website, including Facebook, Twitter, and LinkedIn (and you can add it to your Instagram profile).
Make Sure Your Site Stands Out
First impressions are everything! Once your potential customer lands on your website, you want to do everything you can to make sure they stay until they convert, right? Your website should be fast, responsive, easy to navigate, and (most importantly!) mobile-friendly. Since 2015, mobile traffic has increased substantially, with over half of all web traffic coming from mobile devices in 2021.
Driving Traffic In-Person
Make sure your business’s website address appears on all your printed advertising, including business cards and flyers. Your website should also be mentioned during every customer service conversation! This gives customers a way to connect with you after they’ve left your business.
If you’re ready to get started building your business’s online presence, Digital ConsultX is here to help! Reach out to us today to learn more about how we can help you get noticed online.